Claim language guide
Supplement claim words: what the evidence should prove
Detox, immune, anti-aging, and mood-support language shapes the pitch before readers reach the ingredient list.
The quick read
- FDA does not approve dietary supplements for safety or effectiveness, or approve their labeling, before sale. Manufacturers remain responsible for lawful labels, and readers can still check the supporting evidence. FDA 101 dietary supplements FDA supplement claim substantiation guidance
- FTC expects health and wellness claims to rest on competent and reliable scientific evidence rather than on a well-written label sentence. FTC health products compliance guidance
- Clean, natural, immune, detox, and anti-aging start meaning something once they are attached to an ingredient and an amount. FDA dietary supplement labeling guide FDA 101 dietary supplements FDA supplement claim substantiation guidance
- Supplement Facts is where the math starts. The promise line on the front is not part of it. FDA dietary supplement labeling guide
What the evidence says
Bottom line
A front-panel word becomes auditable when it is tied to a named ingredient form, a per-serving amount, and evidence relevant to both. FDA supplement claim substantiation guidance FDA dietary supplement labeling guide
Claim vocabulary becomes uncheckable when it substitutes for dose clarity and relevant evidence. FTC health products compliance guidance FDA 101 dietary supplements
Shop MAKE Wellness peptide formulas
NutriScore may earn a commission if you buy through these links. Every button opens the MAKE Wellness referral store ($10 off a first order of $99 or more). Amounts and uses match the boxes and Supplement Facts panels, checked October 23, 2026. Affiliate disclosure.
$10 Off $99+ First OrderMAKE 3 Breakthrough Stack
The bundle includes three 30-day MAKE Wellness boxes: FIT (30 orange sachets with PeptiStrong PLUS fava bean peptides and 100 mg magnesium glycinate), LEAN (60 capsules with 1,454 mg Apticurb Trimfast Complex), and RESTORED (30 capsules with 300 mg NeuroSync Technology brown rice protein hydrolysate, L-theanine, GABA, and apigenin).
$10 Off $99+ First OrderMAKE Wellness FIT
The box prints 30 orange sachets, Metabolic Matrix Technology, and Strength + Recovery. The Supplement Facts panel lists 25 mcg vitamin D3, 5 mg vitamin B6 (P-5-P), 30 mcg vitamin B12 (methylcobalamin), 100 mcg vitamin K1, 100 mg magnesium (as magnesium glycinate), 3,038 mg Metabolic Matrix Technology with PeptiStrong PLUS fava bean peptides, and 100 mg natural caffeine per 6.85 g sachet.
Why broad wording causes trouble
A broad wellness phrase can be accurate in one context and misleading in another, and it never identifies which ingredient is responsible for which outcome. FTC health products compliance guidance FDA supplement claim substantiation guidance
When a label claims an outcome and hides the individual amounts, the weight shifts off the evidence and onto the copywriting. FDA dietary supplement labeling guide FDA 101 dietary supplements
Copy can sound precise while the evidence stays vague
Names, forms, doses, and relevant evidence make claims checkable. Polished copy without those details remains vague when checked line by line.
Until the dose table catches up with the promise, treat the product as marketing first. FDA dietary supplement labeling guide FDA supplement claim substantiation guidance FTC health products compliance guidance
What to check on the label
Claim match
Map each claim to a specific ingredient and dose instead of accepting a broad outcome sentence.
Dose gate
Read the per-serving amount before deciding what the formula is likely to do.
Evidence gate
Reject health claims that stay vague about study type, ingredient, and claim boundary.
Featured in this guide
Ready to inspect the label or buy?
NutriScore may earn a commission if you buy through these links. Affiliate disclosure.
Sources
- FDA 101 dietary supplements: https://www.fda.gov/consumers/consumer-updates/fda-101-dietary-supplements
- FDA supplement claim substantiation guidance: https://www.fda.gov/regulatory-information/search-fda-guidance-documents/guidance-industry-substantiation-dietary-supplement-claims-made-under-section-403r-6-federal-food
- FTC health products compliance guidance: https://www.ftc.gov/business-guidance/resources/health-products-compliance-guidance
- FDA dietary supplement labeling guide: https://www.fda.gov/food/dietary-supplements-guidance-documents-regulatory-information/dietary-supplement-labeling-guide-chapter-iv-nutrition-labeling
Keep reading
Buyer hub
Best greens powders
Score-driven list pages built from the current ranking snapshot.
Rankings
Full score table
Compare overall, safety, efficacy, and transparency scores.
Tools
Label calculators
Run price, protein, transparency, and COA math locally.
Topic hub
Label reading guides
Follow the claim, dose, badge, allergen, and COA article cluster.
Topic hub
Safety and testing guides
Read the heavy-metal, COA, certification, and warning-label cluster.
Methodology
How scoring works
Read the organization-level scoring and corrections posture.
How this article was made
NutriScore has not commissioned independent clinical review of this article.
Read the editorial policy and scoring methodology. Sources favor primary canon, regulators, product labels, and peer-reviewed research; reputable secondary reporting is identified when used.
Corrections: send corrections or updated label/source evidence to support@nutriscore.fit or use the contact page.
Sources: 4 entries, primary canon plus reputable secondary sources with inline acknowledgment, last reviewed 2026-09-01.
For research and educational purposes only. Not medical advice.